Usability Testing

Hello guys,

Today I am going to write about some usability tests techniques that you can use in your day-to-day tests. Usability tests is where you can figure out if your design is working or not, what can be improved and what is not straight forward.

Jakob Nielsen created the 10 usability heuristics, which includes:

  • Visibility of system status
  • Match between system and the real world
  • User control and freedom
  • Consistency and standards
  • Error prevention
  • Recognition rather than recall
  • Flexibility and efficiency of use
  • Aesthetic and minimalist design
  • Help users recognize, diagnose, and recover from errors
  • Help and documentation

 

Know your user

When you know your users, you can focus on their goals, the characteristics that they have and the attitudes that they display. You should also examine what the user expects from the product.

User personas are created from other forms of user research and thus offer an real life portrait that is easy for the team to keep in mind when designing the products. User personas have a name and a story.

 

Simplify

We need to start with the idea of a user in your worst case scenario when doing UX testing, someone who knows nothing about your product, is distracted when they use the system, has bad cell reception, etc. By watching that person use and fumble through your product, you can quickly identify areas where the app is not simple, clear or fast enough.

 

Trust your intuition

It’s important to remember what specific problem you’re setting out to solve. Trust your guts: early on, it’s especially important when larger decisions are so fragile. Remember that you can’t build something that pleases everyone: trying to do so normally results in a weak release. Stay focused on the use-case you want to nail and avoid trying to solve all the use cases at once. The smallest details can be the difference between a product that has a good experience for the user and one that has not.

 

Efficiency

It lies in the time taken by the user to do a task. For instance, if you are an E-commerce site, the efficiency of your site depends on the time and the number of steps that the users take to complete the basic tasks like buying a product.

 

Recall

This is one of the most important aspects to examine the person’s memory concerning the browsing process and the interface they used a while ago. If your design is simple and straight forward it will be easier to remember how to complete a task.

 

Emotional response

This helps to analyze the user’s feelings after they have used the product. Some might feel happy while others might feel down and there are others who are so deeply impressed that they recommend the product to their friend.

 

Resources:

https://uxmastery.com/beginners-guide-to-usability-testing/

https://www.nngroup.com/articles/how-many-test-users/

https://thenextweb.com/dd/2013/08/10/13-ways-to-master-ux-testing-for-your-startup/#.tnw_3ngxAqEM

https://www.invisionapp.com/blog/ux-usability-research-testing/

https://www.interaction-design.org/literature/article/7-great-tried-and-tested-ux-research-techniques

https://uxdesign.cc/ux-tools-for-user-research-and-user-testing-a720131552e1

https://www.cso.com.au/article/626752/data-breach-notification-just-it-business/

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